An Internet booking engine ( IBE ) is a website that allows consumers and travel agents to book flights, hotels, holiday packages, insurance and other services online.
How it works
An IBE is installed on the home page of an airline to enable easy access for customers. When shoppers enter their travel preferences the IBE contacts the GDS or CRS/HRS ( computer reservations system ) to receive the relevant information which is then shown to the user in an appropriate interface.
The flights and fares may differ according to type of customer accessing the IBE. For example, corporate members or frequent flyers may have access to discounted fares or will enjoy privileges such as redemption of loyalty points against the airfare.
With the Super Passenger Name Record ( Super PNR ) function an IBE offers the capability of booking non-air elements such as hotels, cars, holidays and insurance.
After the customer has finished selecting their flights they must choose a payment method. There are several options to choose from; credit card payment, redeeming frequent flyer program ( FFP ) points or miles in exchange for a flight ticket, discount vouchers as well as alternative payment methods such as PayPal or direct transfers from a customer’s bank account – the number of options mostly depending on the point-of-sale country. If a customer prefers to pay in cash they will need to visit an airline office to complete the purchase. Once the customer has completed the payment process, a Passenger Name Record ( PNR ) is created in the airline’s reservation systems and an e-ticket will be issued.
As the IBE is an online booking system the interface is often in HTML. With the growth of broadband, technologies such as Ajax or Flash are now used to support the change of the user’s interactivity.
An IBE has real time connectivity to a credit card clearance agency as most payments are made through credit card. Some IBEs offer multi-lingual and multi-currency support for customer convenience.
A good security system which supports authentication and authorization is a must for an IBE.
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